Inconsu

Inconsu is a booking platform that connects hotels, vacation rentals, and travel agencies.

Challenge

Create a visual product concept for potential investors

Timeline

11 May - 2 June 2021

My role

UX Generalist

This was a highly collaborative project, with no fixed roles—we worked flexibly across research, UX, and UI to deliver a solution under a tight timeline.

Tools

Figma, Miro

Introduction

While studying at Changemaker Educations, I was invited by a classmate, Denise Swartling, to join a team alongside two other peers. Denise’s brother, Peder Swartling, co-founder of Inconsu, approached us to help them visualize a product concept for potential investors.

Inconsu had a strong business idea but needed a clear design direction to showcase how the platform could optimize the experience for three key audiences:

Travel companies
Travelers
Local excursion providers

Process

We were given creative freedom, with regular stand-ups to check in on progress. We kicked off with deep research into how each target group communicates and what they expect from a travel platform.

Using Miro, we mapped out the user flow, focusing primarily on the traveler journey while ensuring the design would serve all three groups.

Key features

We created a concept for travelers booking trips to South Africa with S.A. Travel:

A secure sign-in + onboarding flow
Personalized recommendations using AI (detecting solo travelers, groups, couples, etc.)
A seamless booking and payment process
Essential info on excursions (pricing, ratings, and direct contact with providers)

Design

We wanted our design to feel calm and professional, balancing trust with inspiration:

A white background to highlight high-quality visuals
Blue accents for buttons and CTAs
Expandable content sections, allowing users to control the information depth
Visual storytelling to encourage exploration

Outcome

At the final presentation, stakeholders from both Inconsu and a partnering agency were highly satisfied with the prototype and pitch deck.

A few weeks later, we learned that our work helped Inconsu secure investor funding!

That success was a proud moment for our team!